Read my blog where I share reflections on my journey as an event planner. My goal is to provide valuable insights that inspire fellow planners and encourage personal and professional growth.
Event-Led Growth Starts with the Outcome, Not the Agenda
Let’s be honest—event planning often starts with the wrong question:
“What should the agenda look like?”
But if you want your event to drive real business results, that’s not the place to begin.
Event-Led Growth (ELG) isn’t about doing more events. It’s about making every event matter more—by designing them to drive specific business outcomes across the customer journey.