Read my blog where I share reflections on my journey as an event planner. My goal is to provide valuable insights that inspire fellow planners and encourage personal and professional growth.
Event-Led Growth Starts with the Outcome, Not the Agenda
Let’s be honest—event planning often starts with the wrong question:
“What should the agenda look like?”
But if you want your event to drive real business results, that’s not the place to begin.
Event-Led Growth (ELG) isn’t about doing more events. It’s about making every event matter more—by designing them to drive specific business outcomes across the customer journey.
What If the Safest Bet… Is on Me?
I was catching up with a friend recently when we got on the topic of taking risks.
Not cliff-diving or quitting-your-job-to-move-to-Bali kind of risks—but the quieter, sneakier kind. The kind that sounds like:
What if I actually bet on myself?
From Planner to Participant: A Full-Circle Moment
Last week, I attended an industry event not just as an attendee, but also as a speaker. Presenting a session was an empowering milestone in my career, and honestly it still hasn’t fully sunk in.
Maybe You’re Doing Better Than You Think
I recently watched a short video a friend posted on LinkedIn. It was quiet, honest, and powerful—a reminder that we’re often far too hard on ourselves. It stayed with me.
Moments That Matter: Designing Events with the Brain and Budget In Mind
The cost of creating meaningful event experiences has gone up significantly. From vendor pricing to experiential build-outs, we're spending more to create the kinds of moments that move people. But here's the thing: more money doesn't always mean more impact.
The Creative Power of “We”
At this year’s SAFe Summit Sorrento, I had the opportunity to attend a keynote by James Taylor—not the singer, but an equally inspiring speaker known for his work on creativity and innovation. One line in particular from his session struck me and has been bouncing around in my head ever since:
“Creativity is collaborative. Creativity is a team sport.”
Corporate vs. Weddings: Same Skillset, Different Worlds—It’s More Than Just Cake vs. KPIs!
If you’re an event planner, you’ve likely been asked, “Oh, so do you plan weddings too?” Or if you’re in the wedding space, someone has probably assumed you can flawlessly execute a corporate conference. While it’s true that event planners share a universal skillset—organization, logistics management, vendor coordination, and problem-solving—the reality is that corporate and social event planning are vastly different disciplines.
Let Them: My New Mantra for Parenting, Work, and Staying Sane
I’ve been hooked on The Let Them Theory by Mel Robbins, and it’s completely changed how I approach life. The idea is simple but powerful: stop trying to control everything and everyone. Let people do their thing, make their own choices, and handle their own consequences. It’s liberating—and honestly, a little terrifying at first.
Rethinking Events Through Design Thinking
Event planning is a dynamic process that requires balancing tradition with innovation. Recently, my team and I began rethinking our event to explore new ways of engaging our audience. While we haven’t adhered strictly to the formal design thinking process, we’ve embraced its principles to guide our conversations and strategy.
Event Planners and the Bias Trap: Are We Giving Attendees What They Want?
As event planners, we pride ourselves on crafting exceptional experiences. We obsess over every detail, from the perfect lighting to the carefully curated playlist, all with one goal in mind: making attendees happy. But here’s the uncomfortable truth—our decisions are often clouded by biases, and those biases don’t always align with what attendees want or need.
Embracing the Sabbatical: Finding Balance and Growth
The last few months have been a whirlwind. I went from working non-stop on an event - logging crazy hours - and wrapping up an intense whirlwind site visit to… nothing. Absolutely nothing.
Site Visits: A Crucial (and Sometimes Whirlwind) Step in Event Planning
As event professionals, we know that a successful event starts long before the first guest arrives. One of the most critical steps in the planning process? The venue site visit.
Who am I? Why am I here?
I recently finished producing our company’s annual conference, and what a whirlwind it was! From long days of planning to sleepless nights on-site, I experienced a rollercoaster of emotions. At one point, I wondered, “Who am I, and why am I doing this?”
I See Myself - Do You See Me?
Have you ever felt truly seen for who you are? I recently read Erin Diehl's book "I See You." In it, Erin explores vulnerability, leadership, and the importance of connection. To say I enjoyed this book is an understatement. I laughed, I cried, I related to it all!