Read my blog where I share reflections on my journey as an event planner. My goal is to provide valuable insights that inspire fellow planners and encourage personal and professional growth.
Moments That Matter: Designing Events with the Brain and Budget In Mind
The cost of creating meaningful event experiences has gone up significantly. From vendor pricing to experiential build-outs, we're spending more to create the kinds of moments that move people. But here's the thing: more money doesn't always mean more impact.
Rethinking Events Through Design Thinking
Event planning is a dynamic process that requires balancing tradition with innovation. Recently, my team and I began rethinking our event to explore new ways of engaging our audience. While we haven’t adhered strictly to the formal design thinking process, we’ve embraced its principles to guide our conversations and strategy.